Key Steps

Burberry has always been devoted to providing high quality, long lasting garments for their customers, especially when it was first established and created outdoor attires for various explorers. Their use of gabardine demonstrates this, and their intent to protect their customers and ensure that they have the best quality items. When the brand first began it was also regarded as very gentlemanly, which is still the case today

In more recent times, Burberry has been seen as very classic, chic and high-end. In the 70s when the brand’s unfortunate link with football hooliganism began, their name gained a negative connotation and their customers no longer wanted to be associated with them. In 2006 when Chief Executive Rose Marie Bravo retired and Angela Ahrendts took over the company, the check was placed back on the inside of the garments and British celebrity endorsement helped gain a positive view once again.

Core Values

High quality
Desirability
Class
Exclusivity
Trust
Charity
Innocence
Devotion
Success