Main Products
Burberry has a diversified product offering across apparel, accessories and Beauty and by gender. For 2013/14, accessories represented 36% of retail/wholesale revenue, womens 30%, mens 23%, childrens 4% and Beauty 7%
Large leather goods account for half of accesories revenues, outerwear accounts for half of the revenue in the women and men department. Through this numbers it can be defined that burberry’s main products are its bags, scarfs, perfumes and outerwear, specially its iconic trenchcoat.
Wellington Boots
Practical and aesthetically pleasing, Burberry’s Wellington boots are now one of the brands most popular items. Like other wellies, these are designed to withstand England’s wet weather, but since this is a high-end fashion brand, it comes with the plushness and luxury of a real Burberry product.
They have different designs that can cost about somewhere between $3,000 and $15,000. The wellies had become so popular since the brand presented a complete line during fashion week a few years back.
The Trench Coat
The trench coat is the emblem of Burberry, nowadays it is a very trendy product, and nevertheless it was created 130 years ago. It was on 1879 that the trench coat knows its beginnings, following the will of Thomas Burberry to create a garment with the ability to withstand rain while being breathable. After several trials, he created the fabric, gabardine. Later, in 1914 when the First World War broke out, Burberry was commissioned to design a version of its rainwear for soldiers. During the 40s in the golden age of Hollywood, the trench coat is worn by the greatest actors of the moment. This makes the piece become synonymous with elegance and glamour. It also was notably worn by the famous Audrey Hepburn in the movie Breakfast at Tiffany's in 1961, however it is the fashion designer Yves Saint Laurent who impose from the female in 1962 and democratize the latest from the intellectual classes.
Today Burberry trench still adorns its main features such as a belt adorned with a large metallic buckle, a V-neck or shoulder pads and a tartan lining. Over 100 individual processes must be completed to make a trench coat. The most intricate of these is the hand-stitching of the collar, which is unique to Burberry. Sealing the trench coat from the elements, the belt is its signature and completes the distinctive silhouette. Every coat is lined with the Burberry check in the iconic colors of camel, ivory, red and black.
Handbags
Burberry bags are beautiful, fun, fashionable, and as in all of the brand’s products of the highest qualities. The materials range from sumptuous satin and silk, to leathers, to exotic fibers done up in the most exquisite styles of different shapes and sizes. These women’s purses can be used either for daytime activities or for evening affairs.
Scarf
Burberry’s scarves are divided into heritage collection, blends, silk and fur. The cashmere scarf with Burberry’ iconic pattern is the most popular one, the are over 15 color combinations, and nowadays it is even possible to personalize it with the consumers monogram.
Fragrance
The first fragrance, Burberry for men, debuted in 1981. Other well-known early scents include Weekend and Touch (2000). Burberry Brit, introduced in 2003, was a huge success, and was followed by Brit Red, Brit Gold, Brit for men and Brit Anniversary Edition. On 2014 Burberry launched a new fragrance for woman called My Burberry, where the bottle can be personalized with the consumers monogram.
Burberry Children’s wear
Last year, Burberry sold $72 million in clothing for children — from newborn, including diaper bags covered in Burberry’s beige check, to early teens — for an increase of 23 percent over the previous year.
